Prima Life are a new division of Prima Insurance.
With life insurance being a delicate subject, a lot of thought is needed to get the right balance of hoping for the best yet being prepared for the worst.
Our brief was to create a website that would encourage interest in Prima’s life insurance offering while keeping an upbeat vibe
The soft colours and happy family imagery is what welcomes potential clients onto the site. This puts users at ease and willing to talk about the future of their families when they won’t be there.