We discuss whether PPC will help your business in our latest blog post.
Committing to a PPC spend is a big decision when it comes to the digital marketing side of your business.
However, it is arguably much easier to understand than general advertising in that you can measure it very incrementally. Therefore, you can truly move you advertising spend further in small cost steps.
Like print advertising, PPC can initially feel like a massive expense with the decision-making needed before you even begin feeling like a splash in a very big ocean. So, how do you make a decision about how to approach PPC at all without the knowledge ahead of campaign as to whether it will even help your business?
Let us help get you started in understanding how PPC can help your business.
Understanding the basics of PPC advertising
A PPC advertising campaign is where you pay for the number of clicks on your ad.
And this alone is the major factor in any business’ nervousness about deciding to commit to the process!
Other terms for PPC include:
- Paid Search
- Paid Search Marketing
- Search Engine Marketing
- Pay Per Click
- Pay Per Click Marketing
- Search Advertising
- Display Advertising
- Retargeting Advertising
With the last three requiring more detail in terms of understanding (more about this later) what is key to note is that the first five terms are much of a muchness – you pay for advertising, as we’ve always had to do.
But what’s different about digital marketing is the platforms you advertise where you have control over the budget and how they’re running.
Great news if you know what you’re doing! Overwhelming if not.
Which is why digital agencies such as ours are here to help.
Better Websites can identify whether PPC would help your business or not
Make no mistake, if the team here at Better Websites genuinely think a PPC campaign for your business wouldn’t help, we won’t advise it.
As part of the FREE Business Review we offer for all new clients, we will thoroughly assess what and how your business needs in terms of promotion: paid, organic or both.
For some businesses, the budget you can work with will have a ceiling point that just wouldn’t be effective at all against your competition. In this case we might advise you revisit PPC at a later point in your business development.
The alternative to this in the meantime would be a well thought out content marketing plan concentrating on building up steady SEO through regular blog posting and website pages’ development.
However, if you do have a budget that is suited to what we research as being a required spend for your business, here are some of the reasons why PPC advertising could help your business.
Ten reasons to consider running a PPC advertising campaign
- Audience targeting – tailor your ads to exactly the type of customer your business needs to attract.
- Scaling – when you have set-up a campaign that works well, and you’re seeing results, you can quickly max the budget or put on extra spend for potentially immediate results.
- Due diligence – setting up a PPC campaign requires a great deal of research and care to prepare, often forcing you to take stock of central messaging and value proposition.
- Gives you a goal – once you put advertising spend into the monthly costs mix, you’ve invariably got to have a point to the spend, forcing you to establish achievement points for the business.
- Measuring – getting involved with PPC opens your knowledge of the various measurements required to evaluate a campaign’s performance, taking your digital marketing understanding to a higher level.
- Immediate start – if you’ve got a budget over and above time, the content of a paid ad is a lot smaller than weeks and months of organic content marketing, so the entry level to your target market can be very swift.
- Twin with SEO – PPC and SEO go hand in hand. You’ll quickly learn what works PPC-wise to put into keyword knowledge for onward content marketing.
- Search-focused – keep it basic with a classic search ad. These are the ones that come up when you perform a classic Google search. As you’ll be so used to seeing those day in day out, the Google Ads platform, for example, would be user-friendly as what goes where will be familiar to you.
- Display-focused – taking it up a notch for those creatives, add-in images and get your ad seen across millions of potential sites and Google-owned properties such as YouTube.
- Retargeting – these are the ads that chase your potential customer around the internet after they visit your site just once. Love them or loath them, they do work for thousands of businesses!
Need help setting up a PPC campaign?
If you need help just assessing whether a PPC campaign would be right for your business, we can help.
It is often a very daunting prospect for businesses new to the world of paid advertising, but here at Better Websites, we’ve been working with various PPC platforms for years.
Why not give us a call today on 0161 211 7568 and we can discuss a strategy to help your business.
Better Websites – believe in better!